88 Showroom

Yohan Kim Brand was first established in London in 2009. The Korea-born designer, Yohan Kim, graduated from London College of Fashion in 2007.

He used to work as the designer for both Michiko Koshino women’s wear and haute couture line as early as a BA student. Not long after his graduation, Yohan Kim moved to Paris and started to work for Balmain Paris, specializing in leather wear, and later opened his own design studio in Beijing.

There is always a dark sense of humor attached to Yohan’s work, playful but yet stylish.He is also aiming at exploring the ‘luxuriousness’ through his own way. Therefore, unexpected combination of textiles has been widely applied to this collection — textured leather, cashmere wool, gold embroidery, beading, printing has been all mixed in and merged with each other in harmony. His signature combines heavy details and strong structure emphasizing a special sense of sensuality and power.

The brand focuses on playing with slash, layers and geometry shapes to create garments that are original and creative. Yohan has always been experimental with his work.He invents the new studding and beading way of his own style.All these unique details will definitely create an extraordinary visual excitement. He shows his respect to his work by making 100% effort on each garment.It is visually reflected through this collection by using luxurious fabrics, innovative shapes and creative (also time consuming) details. Yohan kim will always keep pushing the boundaries to make the brand youthful, fresh and absolutely timeless.